Avenida finds itself on the corner of 8th Avenue and 34th Street in Midtown, NYC. The goal of this project was to create a logo and brand concept to support the full restaurant renovation of “Lucy’s Cantina” to the refreshed & refurbished “Avenida.” The logo achieves a simple and contemporary design while keeping the authentic Mexican cantina feel. The project included aspects of creating a brand identity from name creation, logo ideation, color research, and typography.